"Our product isn't something women need, it's something women want"
Sarah Duvous, an Australian soap company, was looking to expand its horizon from the local markets to the web. Sarah Duvous is known for combining unique ingredients into creative and desirable fusions. The identity for this brand was based upon chic elegance, femininity, and tradition. This luxury soap isn’t something women need, it’s something women want.
IDENTITY DESIGN, WEBSITE DESIGN
About the process
1. The support imagery was photographed to complement the Sarah Duvous motif of fusion and blending.
2. I wanted the custom type to have the subtle appearance of moving in and out of focus, similar to the support image.
3. Sarah Duvous features darker colour tones than other popular soap brands for a stronger and more fierce, feminine look. Think Chanel.